Sunday, October 15, 2006

Nationwide Survey of 1,000 Digital Music Users

Below are the key findings of a recent report commissioned by and conducted by Insight Express via the Internet from June 8-12, 2006. Consumers are clearly frustrated trying to find new music online, but apparently, help is on the way...the answer is SOUNDFLAVOR DJ (powered by the Soundflavor Music Recommendation Engine) which is based on more than six years of research spanning nearly every music genre. In a nutshell, the new music software helps iTunes users quickly create great playlists, rediscover the songs in their library, and discover new music based on songs that they already like. If it works as advertised, this could turn out to be a very valuable tool to have...

- The average digital music collection is substantial: nearly half (49%) of digital music users have more than 500 songs stored on their computer or laptop.

- Digital music users are not listening to all of the songs that they like: 64% note that they have a lot of music that they like but forget to play.

- Digital music users have trouble finding new music online: 41% say they have a hard time finding new music that they like when shopping online.

- Retailers are missing out on a key opportunity to sell music: 84% of respondents would purchase more music if they found more of it that they liked.

- Digital music users want help building playlists and finding new music: 67% said that they would use a service that helps them shop for new music and create playlists based on music that they like.

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