Wednesday, June 23, 2010

Preliminary Findings: Consumer Trial of Mobile DTV Service

No surprises here among the initial findings:
  • Viewers say they are excited about the potential of mobile DTV. On a scale of 1 to 10 (with 1 being "not at all excited" and 10 being "extremely excited"), initial survey participants rate mobile DTV as 7.1.
  • Most viewing is happening "on the go."  Nearly two-thirds of viewing (63%) is being done "on the go," compared with 44% happening at work or at school, and one-third (33%) of viewers say they tune in from home.
  • Viewers are tuning in multiple times a day. Just under half of viewers say they watch one or two times a day. Just under 30% of viewers say they watch three or more times a day.

Friday, June 04, 2010

Is Apple's iPad Hurting E Ink Sales?

Recent research for Sony in the US by Marketing and Research Resources found that 11 per cent of iPad owners bought the device primarily for reading.

Tuesday, June 01, 2010

The 3 "Duh" Factors for Optimized Email Deliverability

"These are the basic practices every single email marketer should be implementing NOW.  So, whether you've been in the email world for years or months or days, please take the time to make sure you're executing all 3 of these and they are functioning properly."

1. Authentication Records
2. Non-Spammy Headers
3. Make Your Opt-Out Easy To Find