Great article about watermarked pre-release CD’s...
Why can't we all collectively push for this non-intrusive technology to be put into all future media creation software as a plugin - that can then semi-permanently attach the original songwriters/musicians to their respective art ( i.e. a digital release signature) ? In the
But for now, the same way that music subscription services (and internet radio broadcasters) are tracking playcounts based on metadata and server logs, this new form of major and indie "marked music" could automatically ping the PRO's [including SX] when it's played back on any internet connected device...
The desired result moving forward then, would be more accurate royalty payments for all of us long tailers :-)
A unique and honest look from a Digital Strategist's perspective at the Content and Consumer Electronic industry's quagmire resulting from a fear of disruption and an inability to adapt to technological change...
Monday, September 10, 2007
Using Watermarking To Track Royalties (instead of statistical sampling)
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