Wednesday, November 21, 2007

Web Video: Move Over, Amateurs

From where I’m sitting, the handwriting is written on the wall and the tide is starting to flow away from user generated content…here are a few good nuggets from Businessweek:


  • "What we found out is, we don't need the classical user-generated talent when we have the Hollywood talent that wants to work with us" says ManiaTV CEO Peter Hoskins


  • Over 57% of U.S. Internet users say they have watched or downloaded online videos, according to a July study by the Pew Internet & American Life Project. But they're not flocking to home videos. According to the study, viewers are most interested in news videos, followed by comedy bits and television shows.


  • "A year ago, if you did a search for a professional video, you would be able to watch a clip or a bad pirated version," says Suranga Chandratillake, CEO of video search site Blinkx. "Now you are able to watch a real show."  Professional content grabs significantly more money. Chandratillake says advertisers will pay $60-plus per 1,000 views to incorporate their ads alongside professional video content. They'll pay around $7 to associate with user-generated videos, depending on the piece. And some brands have shunned user-generated video outright for fear of being unwittingly associated with videos that make their brands look bad.


  • "Advertisers are a bit more reluctant to trust the user-generated stuff.… They feel better aligned with the professional stuff, and that is driving a lot of these changes," says Burst CEO Jarvis Coffin.


No comments: