From where I’m sitting, the handwriting is written on the wall and the tide is starting to flow away from user generated content…here are a few good nuggets from Businessweek:
- "What we found out is, we don't need the classical user-generated talent when we have the
- Over 57% of U.S. Internet users say they have watched or downloaded online videos, according to a July study by the Pew Internet & American Life Project. But they're not flocking to home videos. According to the study, viewers are most interested in news videos, followed by comedy bits and television shows.
- "A year ago, if you did a search for a professional video, you would be able to watch a clip or a bad pirated version," says Suranga Chandratillake, CEO of video search site Blinkx. "Now you are able to watch a real show." Professional content grabs significantly more money. Chandratillake says advertisers will pay $60-plus per 1,000 views to incorporate their ads alongside professional video content. They'll pay around $7 to associate with user-generated videos, depending on the piece. And some brands have shunned user-generated video outright for fear of being unwittingly associated with videos that make their brands look bad.
- "Advertisers are a bit more reluctant to trust the user-generated stuff.… They feel better aligned with the professional stuff, and that is driving a lot of these changes," says Burst CEO Jarvis Coffin.
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