A unique and honest look from a Digital Strategist's perspective at the Content and Consumer Electronic industry's quagmire resulting from a fear of disruption and an inability to adapt to technological change...
Thursday, October 09, 2008
Times Are A Changin': Men Under 35 Prefer Technology Over Sports!
According to cable network G4's recent study, "Hunting With Lightsabers: A Field Guide to Men 18-34", "today's hombres are more passionate about the Internet (93%), new technology (88%) and computers (88%) than about professional sports (74%)...Men under 35 now are likely to boast of their tech savviness rather than be ashamed of their nerdier tendencies."
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