Tuesday, June 01, 2010

The 3 "Duh" Factors for Optimized Email Deliverability

"These are the basic practices every single email marketer should be implementing NOW.  So, whether you've been in the email world for years or months or days, please take the time to make sure you're executing all 3 of these and they are functioning properly."

1. Authentication Records
2. Non-Spammy Headers
3. Make Your Opt-Out Easy To Find


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