A unique and honest look from a Digital Strategist's perspective at the Content and Consumer Electronic industry's quagmire resulting from a fear of disruption and an inability to adapt to technological change...
Friday, January 20, 2006
Google's Video DRM = No Portability
Google's proprietary approach to DRM seems to be focusing on an "online only" version - "One aspect of Google Video, however, will not be so easily changed: its copy-protection scheme, a new one that Google wrote itself. You can't burn the shows to a CD or DVD, and can't play them back on portable players like iPods. In fact, most of the TV shows don't play back at all without an active Internet connection, which, for most people, also rules out laptop playback on planes, trains and automobiles. This is sickening news for anyone who thought that two incompatible copy-protection schemes - Apple's and Microsoft's - were complex and sticky enough already. And compared with the ABC and NBC shows available on the iTunes store, the value of the CBS shows looks even worse."
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