A unique and honest look from a Digital Strategist's perspective at the Content and Consumer Electronic industry's quagmire resulting from a fear of disruption and an inability to adapt to technological change...
Thursday, February 09, 2006
Fraunhofer Fights Music Piracy With Watermarking
Fraunhofer makes tool to fight music piracy using digital watermarking technology - According to Michael Kip, a spokesman for the institute, "the Fraunhofer approach is an alternative to DRM (digital rightsmanagement) systems, which require special players and are prone to hacking...While watermarking technology isn't new per se, this is the first time it has been used in a system to automatically track pirating in P2P networks." The institute will demonstrate the technology next month at the CeBit trade show in Germany...
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