Friday, March 31, 2006

Interesting Podcast Stats from eMarketer...

"Clearly more than a passing fad, podcasting experienced nearly fivefold audience growth last year. Fuelled by the addition of video and consumer enthusiasm for any medium that facilitates consumption "anywhere, anytime," this rapid growth is certain to continue, though not at the exaggerated rate claimed by many enthusiasts." For $695, they'll even Fed-Ex you a copy of the report...

  • eMarketer states that the US market for podcast audiences is projected to grow to somewhere between 20 million and 80 million by 2010, depending on the source.
  • Today's podcast audience is roughly 10 million, with expectations that it will more than double to 25 million by 2008 and double again to 50 million by 2010 (again, depending on the source, the projected numbers vary).
  • Over 3 million people download an average of one or more podcasts per week; that number is expected to grow to 7.5 million in 2008 and 15 million by 2010.
  • Podcast advertising is growing exponentially as well, with spending in this category to reach $300 million by 2010.

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