A unique and honest look from a Digital Strategist's perspective at the Content and Consumer Electronic industry's quagmire resulting from a fear of disruption and an inability to adapt to technological change...
Sunday, August 06, 2006
Microsoft Will Pay You To Leave iTunes
According to Engadget, Microsoft is actually going to pay for users to switch to Zune - which is quite a risky (but compelling) value proposition..."To attract current iPod users Microsoft is going to let you download for free any songs you've already bought from the iTunes Music Store. They'll actually scan iTunes for purchased tracks and then automatically add those to your account. Microsoft will still have to pay the rights-holders for the songs, but they believe it'll be worth it to acquire converts to their new player."
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