Friday, April 13, 2007

The Music Bundle We've All Been Waiting For

Michael Robertson has done it again. Apparently, he’s convinced some major labels and artists (i.e. Madonna, Prince, Green Day, Red Hot Chili Peppers, Metallica, Bloc Party, The Shins, and thousands more) to offer free mp3’s (encoded at 192kbps) with the purchase of a regular CD. Talk about added value! This is something I was actually pushing for back in 2003, but the dynamics of the industry would not allow it to happen at that time. Amazon was rumored to be working on it, but apparently their talks with the major labels never went anywhere. While I haven’t tried out the new service/store, I can only imagine that the album selection will grow quickly as the word spreads. The strategy is to sell the mp3 as an album and then charge roughly a $3 premium for the CD also….Finally, there is a light at the end of the tunnel, for the music industry to adapt a dying business model that can deliver more of what consumers truly want…..

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