iTunes on DVD

I haven’t seen much chatter about this new value-add feature of buying a physical disc, but I’ve been a proponent of this ‘something extra’ strategy for years with regards to the music industry…(I’m glad to see the movie industry learning from the music industry’s mistakes…)

“Buy select DVDs and you get something extra free: an iTunes Digital Copy. Just pop the DVD into your computer and the iTunes version transfers to your iTunes library, ready to watch or sync to your iPod, iPhone, or Apple TV. Look for “iTunes Digital Copy” on the DVDs you buy, starting with the DVD release of Family Guy: Blue Harvest Special Edition.”