Wednesday, December 02, 2009

eBook Research

Here's some recent research from Mediamark related to eBooks...

- 2.1 million U.S. adults own electronic book readers
- Mostly well educated with high incomes (i.e.  Bachelor's or post-graduate degree and earning over 100K)
- Adults ages 35-54 are the "sweet spot" for this product
- E-book owners are particularly Web-centric

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