Monday, May 17, 2010

What Are eMail Marketers Doing in Their Outgoing Mail...?

According to a recent survey of more than 1,900 email marketers, Blue Sky Factory found the following surprising statistics:
  • Email marketers use View in Browser features the most of all, with almost 32% of outgoing campaigns using this to help readers view their messages.
  • A surprisingly low 11% of email marketers surveyed use Share With Your Network social features in their messages, despite heavy usage by consumers of social media and social networks.
  • Despite the near-ubiquity of mobile devices, a scant 2% of email marketers create custom mobile versions of their outgoing campaigns targeted towards mobile devices.
" marketing isn't keeping up with how subscribers want to use and consume content..."

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