(First off, thanks to American Marketing Association (www.ama.org), HubSpot and Readytalk Web Conferencing Platform for sponsoring the webinar - #GoMobile)
- iPhone growth is 10x faster than the original growth rate of AOL
- Mobile coupons generate 10x the redemption rate of traditional coupons
- Search is twice as prevalent on mobile web than on a PC (and focus is on "local")
- Not just for teens: The average age of a person who is sending text messages is 35
- Top 3 uses of smartphones are: email (82%), directions(63%) and Social Media (62%)
- It only takes 1 line of code to determine the type of devices visiting your site (helps render the right version of your site)
- Popular banner ad platforms are iAd (Apple), Millennial Media (independent), and AdMob (Google)
- Potential banner uses: GPS determines the user's location, share coupon codes & promotions, share contact info
- Sendza is a good solution for SMS: www.sendza.net
- Mobile paid search has less competition that regular search
- Games and weather are the top 2 apps used on smartphones
- www.MobileCommerceDaily.com is a good resource to learn more about mobile media
- Claim your business on top Location Based Services (LBS)
- What your website looks like on mobile devices: www.mobilemoxie.com
- Free mobile tool from HubSpot: www.websitegrader.com
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