Wednesday, August 31, 2011

My Notes from Today's AMA Webcast on Mobile Marketing

(First off, thanks to American Marketing Association (, HubSpot and Readytalk Web Conferencing Platform for sponsoring the webinar - #GoMobile)
  • iPhone growth is 10x faster than the original growth rate of AOL
  • Mobile coupons generate 10x the redemption rate of traditional coupons
  • Search is twice as prevalent on mobile web than on a PC (and focus is on "local")
  • Not just for teens: The average age of a person who is sending text messages is 35
  • Top 3 uses of smartphones are: email (82%), directions(63%) and Social Media (62%)
  • It only takes 1 line of code to determine the type of devices visiting your site (helps render the right version of your site)
  • Popular banner ad platforms are iAd (Apple), Millennial Media (independent), and AdMob (Google)
  • Potential banner uses: GPS determines the user's location, share coupon codes & promotions, share contact info
  • Sendza is a good solution for SMS:
  • Mobile paid search has less competition that regular search
  • Games and weather are the top 2 apps used on smartphones
  • is a good resource to learn more about mobile media
  • Claim your business on top Location Based Services (LBS)
  • What your website looks like on mobile devices:
  • Free mobile tool from HubSpot:

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