New Podcast Survey Results

I recently met Chris MacDonald at the Future of Music policy summit in Washington D.C. and he seemed to be one of the most knowledgeable people with respect to podcasts. He currently runs IndieFeed Podcasts - which delivers permission-based single-serving songs to thousands of listeners via 7 subcategory music genres - and he's also General Counsel of the Association of Music Podcasting. Anyway, about a week ago he launched a small listener survey (200 respondents) and got some pretty interesting results...While the sample is admittedly small and the results could be somewhat biased with double entries made from users on the web, I think it is an excellent start to compile some very useful data. Thanks for sharing Chris! The major insights can be found below.

• 50% of all respondents have made a purchase because our service referred them to the music.
• 86% of all respondents have visited the referred website.
• Listeners are mostly 18-34 years of age, heavily male, technology savvy/gadget freaks, disposable income which is used to make monthly music purchases and occassional concerts.
  
• This demographic hits the elusive gen-Y and tweener categories straight on.
  

NOT ALL MUSIC WORTH LISTENING TO IS RIAA-BASED. (I couldn't agree more...)