- 50% of all respondents have made a purchase because our service referred them to the music.
- 86% of all respondents have visited the referred website.
- Listeners are mostly 18-34 years of age, heavily male, technology savvy/gadget freaks, disposable income which is used to make monthly music purchases and occassional concerts.
- This demographic hits the elusive gen-Y and tweener categories straight on.
NOT ALL MUSIC WORTH LISTENING TO IS RIAA-BASED. (I couldn't agree more...)