Thursday, October 20, 2005

Podcasting Study Due Next Month

Internet radio pioneer Daniel Anstandig, now VP of adult formats at Cleveland-based consultancy McVay Media, revealed some preliminary results of a new podcast study McVay currently has in the field. While he said the final study is not due for another month, Anstandig said the study shows "music is the primary appeal of podcasts, particularly music not readily available on terrestrial stations." In other words, the part that appeals most to people is the part that is not currently legal...That's not surprising really after all the P2P hoopla of late...

Source: Billboard Radio Monitor

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