Wednesday, August 29, 2007

Deloitte & Touche's "State of the Media Democracy" Study

As you can see from the chart below, Search Engines and Recommendation were more much more effective than print ads at driving Web site visits. Think about that for a minute. And then think widgets. Syndication and Social Networking as new ways to reach your audience…

Another takeaway from the study was that print simply doesn't deliver the same bang for the buck as digital

Types of Advertising that Cause US Consumers to Visit Web Sites, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)


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