Friday, August 24, 2007

Ofcom Research Report Gives Dim View of Mobile TV

UK communications industry regulator Ofcom has released new research, Ofcom’s fourth annual Communications Market report, which looks at how new technologies affect consumers' media consumption. According to the report, 38% of mobile users now use their MP3 player less - due to their mobile being able to play music, while 51% use a portable radio, tape or disc player less.  This trend will only continue to grow and the handwriting is on the wall, so mp3 player manufacturers need to wake up and smell the coffee…..


But, there's bad news for the mobile operators though when it comes to mobile TV: only 10% of UK consumers are aware they can get it, and only 2% actually do so. In addition, over 50% of adults think mobile TV is "not at all valuable" when prompted.


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