A unique and honest look from a Digital Strategist's perspective at the Content and Consumer Electronic industry's quagmire resulting from a fear of disruption and an inability to adapt to technological change...
Monday, April 17, 2006
CD Baby Partners with Worldwide One-Stop SUPER D
This exciting announcement was released last Friday but is still under the radar (thanks Coolfer!) Continuing the tradition of enabling and emancipating indie artists, Derek and crew are raising the bar for independent music distribution by making their entire CD catalogue available to retailers on a global scale. According to the press release, the exclusive distribution agreement includes CD Baby's 160,000 titles, comprised of 128,000 artists, which will now be available to augment Super D's current in stock selection of 216,000 titles - representing product from 24 countries. The major benefit of using a one-stop is simplified purchasing via a single source. I'm personally glad to see that another antiquated and time-honored barrier to entry (ACCESS) has been removed for the independent sector - which will hopefully lead to improved consumer selection, increased physical sales and revived distribution of quality music...
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