Friday, April 14, 2006

Hollywood Is Getting It!

I was pleasantly surprised to read today in a Strategy Analytics email that the produers of the recent King Kong remake decided to release the movie simultaneoulsy on DVD and for Download - even if only in the UK. "Although independent and back-catalogue movies have been available via download before, Kong marks the first time that a Hollywood studio (Universal Pictures International) has allowed a major hit title to be released simultaneously on both DVD and through the online channel." Very smart and only a small glimpse of things to come...I think that the content cannibilization argument will be seriously tested in the coming months and the eventual results will show that more sales actually result in this type of dual-distribution-approach...

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