Friday, October 05, 2007

Common Webcast Metrics

According to Ando Media’s website, “One of the primary benefits the internet provides is the ability to know how many people are listening to any given station. No longer do radio stations or advertisers need to rely on an estimate based on surveys or panel behavior.”  Wow!  I couldn’t agree moreNow if only the PRO’s of the music industry could follow their lead and pay musicians based on tangible quantifiable data J

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  • TSL - time spent listening
  • ATL - average time spent listening
  • AQH - average quarter hour audience (The average number of persons who listened to a station for a minimum of five minutes within a reported daypart)
  • CUME - the number of different persons who listened to a station for a minimum of five minutes within a reported time period

1 comment:

Marc Cohen said...

Right on. TSL data will become the critical measure of the record business. Artists should be paid in proportion to how much listening they get. The only model that makes this work is ad-supported recorded music.