According to the latest Telephia research, location-based services (LBS) such as navigation, represented 51 percent of the $118 million in revenue that downloadable mobile applications (such as LBS, weather applications, chat/community, and personal organization tools) generated during Q2 2007. According to the report, many consumers may not realize the utility of a navigation application on their mobile phone until they use it.
While location-based services deliver highly personalized offerings such as friend-finding and other location-aware features, navigation represents the lion's share of revenue. The report on mobile applications also stated:
- Approximately 13 million mobile consumers downloaded a mobile application on their phone.
- Of the $118 million in revenue that these downloadable mobile applications generated during Q2 2007, LBS represented 51 percent.