New consumer research from Leichtman Research Group, Inc. (LRG) found that over one in every five households in the United States now have a Digital Video Recorder (DVR) – up from about one in every thirteen households just two years ago. Fueled by a continued push from cable and DBS providers offering combination HD/DVR set-top boxes, the study says that the number of US households with DVRs will grow to over 60 million by the end of 2011.
Other key findings include:
- The mean household income of DVR owners is 33% above average
- 53% of DVR owners say that they have an HDTV set
- 45% of DVR owners record five or fewer programs per week
- While 84% of DVR owners rate the ability to skip commercials as very important, just 8% of DVR owners say it is the greatest benefit of having a DVR
Based on a survey of 1,300 households throughout the