Ipsos’ TEMPO Digital Music Discovery & Purchase Process

Here's some recent research findings from Ipsos' TEMPO Digital Music Discovery & Purchase Process.  Evidently, subscriptions and paid downloads are barely outpacing ad-supported services like MySpace Music, but once newer innovative services like Spotify are legalized in this country - I think ad-supported will dominate as the preferred legal distribution and consumption model.

""The fee-based digital music market has likely reached a state of maturity in terms of who is paying to download and stream. The goal, now, will be to expand recurring revenue streams and to attempt to increase the volume of content that is purchased among those already making digital music purchases. Meanwhile, the ad-supported models are proving to be an effective means of expanding the broader, legitimate market beyond just the fee-based realm."

QOTD - Quote of the Day

"It's important to share your failures and admit when you're wrong. People will respect people more who can openly admit their vulnerabilities." - Robert Kayehttp://htxt.it/D1T7

Quote of the Day

"Life is not about waiting for the storms to pass...it's about learning how to dance in the rain."
   - Unknown