Looking for some cool new social media resources? Then look no further than The Social Media Probook (#Probook), launched a few months ago from Eloqua and JESS3. It’s a 42-page free eBook collaboratively written by a cross-section of social marketers from brands and agencies, analysts, and social support professionals across both business-to-business and business-to-consumer industries. (Thanks to Sarah Evans for the tip!)
The #Probook was developed to respond to issues organizations are dealing with right now. A few of the topics covered include:
· Social operational models for businesses
· Critical elements for scaling social globally
· Practical uses for geo (location-based apps)
· 10 “rules” for social advertising
Web version: http://media.eloqua.com/documents/ProBook.pdf
Print version: http://media.eloqua.com/documents/ProBook-Print.pdf
