Monday, November 21, 2011

The Social Media Probook

Looking for some cool new social media resources? Then look no further than The Social Media Probook (#Probook), launched a few months ago from Eloqua and JESS3. It’s a 42-page free eBook collaboratively written by a cross-section of social marketers from brands and agencies, analysts, and social support professionals across both business-to-business and business-to-consumer industries.  (Thanks to Sarah Evans for the tip!)

The #Probook was developed to respond to issues organizations are dealing with right now. A few of the topics covered include:

·         Social operational models for businesses

·         Critical elements for scaling social globally

·         Practical uses for geo (location-based apps)

·         10 “rules” for social advertising

Web version:

Print version: