Wednesday, December 30, 2009

4 Easy Steps for Making Free Ringtones for iPhones

Ever wanted to make a ringtone for your iPhone, but didn’t want to pay again for a song that you already own?  Well, now you can…..Simply use Quicktime Pro (not the new dumbed-down Quicktime 7 player)


STEP 1 - Open your music source file and select the desired ringtone portion  

STEP 2 - Crop to that selection and then "Save As iTunes Movie" with some name like MyZippyRingtone.  QTPro will save it with the .m4v extension

STEP 3- Change the extension to .m4r and drag the file to iTunes, where it will be added to the library as a Ringtone 

STEP 4 - Sync it to your iPhone and select it from the Settings screen


 (Thanks Tom N. !)

Friday, December 18, 2009

Is there a model for success selling content?

Great post by Mike Shatzkin on his Idea Logical Blog about the downfall of the publishing business…Couple of direct quotes below…[btw - I don’t think he’s being pessimistic, just brutally honest!]


  • So far, all that is clear is that publishers that stick to an audience fare better in the digital world than the ones who don’t. Their marketing costs are lower and their reach to the audience is both more effective and less dependent on intermediaries


  • Publishers have always focused primarily on the content. Survival in the future will require focusing on the market


  • If you don’t own the audience, the cost of reaching it for one book at a time will be prohibitive

Wednesday, December 09, 2009

Urgent note to book industry: There's a better way to window eBooks

HERE is a great post by James McQuivey over at Forrester...I haven't read a better blog post than this for quite a while and I really appreciate his honesty and bluntness to the Publishing industry!

Wednesday, December 02, 2009

eBook Research

Here's some recent research from Mediamark related to eBooks...

- 2.1 million U.S. adults own electronic book readers
- Mostly well educated with high incomes (i.e.  Bachelor's or post-graduate degree and earning over 100K)
- Adults ages 35-54 are the "sweet spot" for this product
- E-book owners are particularly Web-centric