What Are eMail Marketers Doing in Their Outgoing Mail...?

According to a recent survey of more than 1,900 email marketers, Blue Sky Factory found the following surprising statistics:

• Email marketers use View in Browser features the most of all, with almost 32% of outgoing campaigns using this to help readers view their messages.
• A surprisingly low 11% of email marketers surveyed use Share With Your Network social features in their messages, despite heavy usage by consumers of social media and social networks.
• Despite the near-ubiquity of mobile devices, a scant 2% of email marketers create custom mobile versions of their outgoing campaigns targeted towards mobile devices.

"...email marketing isn't keeping up with how subscribers want to use and consume content..."

Publishing's New Business Model

Throw the baby out with the bath water....(but keep the baby!)

"No more life-of-the-copyright contracts" - Richard Nash

http://tinyurl.com/2fwxgvg

 

Social Media Revolution 2 (Refresh)

Very cool....."The World of Socialnomics"

Internet Radio Was My DJ

I had the opportunity to mix live sound for a popular 6-piece central Indiana band called The Tides last night at Wings in Anderson. What was interesting to me warranting a posting was the fact that it was the first time that I used my iPhone to provide the break music between sets. I pulled up one of my custom reggae stations on Slacker Radio and easily connected it to the board with a stereo mini plug to L/R rca cable. Surprisingly, I had never done this before and usually just use an iPod or a laptop to supply the background music. In my opinion, it was pretty cool to be able to utilize a ‘custom station’ that I had personalized over time to perfectly set the mood with the exact vibe and ultimately, this streaming method reduced the amount of “gear’ I had to bring or worry about charging, etc….

I wonder how many other sound engineers are using their smartphones like this and what their experiences are like? For my initial test, the sound quality was excellent and my AT&T 3G connection worked flawlessly!

And no disrespect intended, but now I wonder if the venue's ASCAP/BMI license would actually pay the artists I streamed for this type of usage? I know that Slacker has to pay Sound Exchange for the non-interactive royalty rates, but what about the "performance" aspect of rebroadcasting internet radio in public? Who pays for that and how does that money find it's way back to the artist who wrote, performed or published the song??

Web Standards for E-books

Here’s an excellent article about the real world challenges and pitfalls of producing an eBook in 2010.  Toronto journalist and author Joe Clark does a wonderful job of watering down and simplifying the often complex process of using XHTML and EPUB to produce eBooks that look good, no matter what device they are read on. (Thanks to Dave H. over at MacRaven for sharing!)

JESS3 Video: The State of The Internet

TIP: Watch this 4 minute video...then watch it again!

JESS3 / The State of The Internet from JESS3 on Vimeo.

Quote of the Day:

Math of Publishing Meets the E-Book

“The only thing I think is a mistake is people trying to hold back e-books or Kindle and trying to head off this revolution by building a dam. It’s not going to work.”

-Anne Rice

http://htxt.it/rIMS

 

O'Reilly TOC Publishing Conference 2010

For those of you who aren't afraid to openly embrace the latest The Tools of Change brought to fruition from the intersection of art, technology and business, the O'Reilly TOC Publishing Conference 2010 was held in NYC this week.

Unfortunately, I couldn't make it this year, but the folks behind the event were hip enough to kindly (and rather quickly I might add) share the keynotes, interviews, photos and PPT's, to make us all feel special. If you're willing to spend a few hours, the quality of the content is outstanding...

SPEAKER SLIDES & VIDEOS:

YOU TUBE CHANNEL:

FLICKR ALBUM:

#toccon


Enjoy!
todd

What Is Open Leadership?

Great quote below from a slideshow presentation by Charlene Li on Developing A Social Strategy Webinar.

OPEN LEADERSHIP: "Having the confidence and the humility to give up the need to be in control, while inspiring commitment from people to accomplish goals."

Tools of Change Keynotes

Listening to the free On-Demand TOC keynote streams...Looking forward to getting copies of the slides in a few days.

Special thanks to O'Reilly and the event sponsors!

https://en.oreilly.com/toc2010/user/account/signup/user/1

What Aren't eBooks Cheaper Than Physical Books?

Best explanation yet, as to why eBooks aren't much cheaper than their printed brethren...http://htxt.it/rp2k

Given by Ron Boehm, President and CEO, ABC-CLIO Publishing

(Special thanks to Sue Polanka for posting it to her No Shelf Required blog!)

Sivamani: Rhythm is everything, everywhere | Video on TED.com

Sivamani: Rhythm is everything, everywhere | Video on TED.com

Definitely one of the hippest & original solo acts I've ever seen!

RCA's New Lexi eReader

Here's a quick video interview of Audiovox President, Tom Malone, showing off the new RCA Lexi eReader shown at CES 2010 two weeks ago. MSRP is $229 and content will be provided by Barnes & Noble.

To learn more, the press release is HERE...

Amazon Offers 70% Royalty

Source: Publishers Lunch

Amazon Offers 70% Royalty--If You Self-Publish Inexpensively, and Comprehensively
Amazon has offered authors and publishers using their self-service digital text platform a significantly enhanced royalty option as of June 30--70 percent instead of 30 percent--provided that certain specific conditions are met:

* The ebook should be not too cheap and not too expensive--priced between $9.99 and $2.99--and the digital list price has to be "at least 20 percent below the lowest physical list price for the print book"

* It has to be available for sale in all territories in which the author or publisher has rights

* It has to be available for text-to-speech, and whatever other new features Kindle adds in the future

* "Books must be offered at or below price parity with competition, including physical book prices. Amazon will provide tools to automate that process, and the 70 percent royalty will be calculated off the sales price."

Release

Word of the Day

DISPOSITIVE - providing a final resolution (as of an issue) : having control over an outcome [Merriam-Webster's Dictionary of Law, © 1996 Merriam-Webster, Inc.]