New Association of Downloadable Media Brings Standards to 'Podvertising'

HERE’s a good article about the newly formed ADM…“There is a misconception that one needs an MP3 player to tap into podcasts, and the explosion of the mobile industry can only benefit podcasting. ADM co-founder Chris MacDonald, EVP of Business Development and Operations at LibSyn reasons: "Podcasting and other downloadable media delivery mechanisms are uniquely positioned to exploit this growing area. We believe that while there is still a lot of desktop consumption occurring now and in the future, the new developments in rich media devices in the pocket present extremely exciting monetization opportunities. The trick will be to address the various needs of consumers, producers, advertisers and vested industries to come up with a reliable, consistent and replicable model from a business standpoint."