According to a recent report from In-Stat titled Worldwide HDTV Households: 36 Million and Growing, despite the growing penetration of HDTV sets in U.S. households, a significant gap remains between HDTV ownership and households utilizing HD programming. “In the U.S., there are more than 39 million households with an installed HDTV set…However, only 22 million of those are HDTV households, meaning that 17 million U.S. households with an installed HDTV set are not watching HD programming.” Or put differently, only 7% of Americans watch HDTV at home.
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