Preliminary Findings: Consumer Trial of Mobile DTV Service

No surprises here among the initial findings:

• Viewers say they are excited about the potential of mobile DTV. On a scale of 1 to 10 (with 1 being "not at all excited" and 10 being "extremely excited"), initial survey participants rate mobile DTV as 7.1.
  
• Most viewing is happening "on the go."  Nearly two-thirds of viewing (63%) is being done "on the go," compared with 44% happening at work or at school, and one-third (33%) of viewers say they tune in from home.
  
• Viewers are tuning in multiple times a day. Just under half of viewers say they watch one or two times a day. Just under 30% of viewers say they watch three or more times a day.