Wednesday, July 06, 2011

33% of Americans Using Smartphones (COMSCORE)

Smartphone Platform Market Share

"76.8 million people in the U.S. owned smartphones during the three months ending in May 2011, up 11 percent from the preceding three month period. Google Android ranked as the top operating system with 38.1 percent of U.S. smartphone subscribers, up 5.1 percentage points. Apple strengthened its #2 position with 26.6 percent of the smartphone market, up 1.4 percentage points. RIM ranked third with 24.7 percent share, followed by Microsoft (5.8 percent) and Palm (2.4 percent)."  (COMSCORE)

Top Smartphone Platforms

3 Month Avg. Ending May 2011 vs. 3 Month Avg. Ending Feb. 2011

Total U.S. Smartphone Subscribers Ages 13+

Source: comScore MobiLens

Share (%) of Smartphone Subscribers
Feb-11 May-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 33.0% 38.1% 5.1
Apple 25.2% 26.6% 1.4
RIM 28.9% 24.7% -4.2
Microsoft 7.7% 5.8% -1.9
Palm 2.8% 2.4% -0.4

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