YouTube Chasing New Pay-Per-View Model

Apparently, YouTube is in talks with the major studios to "launch a global pay-per-view video service," which would let visitors pay to stream single movies.  Wow, what a concept!  Only pay for the privilege to watch once and save a considerable amount of money because you aren't keeping a copy of the media file.

Well, I wonder how long it will take for someone to do same thing for digital books?  I think many of us entrepreneurs are thinking about it, but it's the publishers who are afraid to let go of the control and distribution of their content, so IMHO, we will have to wait several years before it becomes widespread practice and more than a niche play.

Personally, I think single stream [or single read] payments are much more economical and valuable to today's average consumer and as a result, the hipper publishers/distributors who acquire the digital rights to rent chunks and entire eBooks - are way ahead of the game in the long run.

http://cnt.to/me

Is This The Beginning of the End for First Sale Doctrine...?

Guess What, You Don’t Own That Software You Bought

Hadn't seen a lot of chatter on this topic yet, but it smells "bad law" in my humble opinion. Many of the digerati have been hashing this topic from different angles for years, but can someone out there please help me follow the payola-logic of why our basic rights should be reduced just because the file in question is digital??

I understand that software is a little different than music, videos and games, but when are we going to update our copyright laws? So, if this ruling holds then, is it the end of "legal" garage sales and flea markets as we know them that include digital media and entertainment items ....? Also, what about innovative businesses predicated on selling used media like swap
sites and online exchanges? Time to go underground?

Is it any surprise that people turn to piracy when their rights are
increasingly taken away in the digital world......?

If I can legally rip a CD or DVD to make a personal backup copy, does that mean I can never monetize the original title in a secondary market when I'm tired of it?

One Apple Nugget No One Mentioned

With thousands (maybe millions) of other Americans, I watched Apple's press event yesterday with awe and admiration. It was kind of fun to predict what Steve Jobs was going to say before he actually said it, based on rumors and my own intuition. While there were many comprehensive reports, articles and blog posts today all about the products/services that were showcased by Mr. Jobs, there is 1 angle/perspective that I don't think has received much attention.

What is significant to me, is the fact that Apple publicly acknowledged that it's original TV launch strategy and business model was flawed somewhat, leading to the PR/marketing nightmare of "hobby" being associated with the product. However, unlike its predecessor, the new Apple TV is clearly acknowledging that consumers prefer to stream online video, rather than download-to-own...with or without DRM. This is a huge behavioral and media consumption shift that cannot be ignored any longer by all of the players in the value chain. This is the future. Adapt or die.

So far, consumers have showed little interest in purchasing TV shows, and Apple's $.99 cent rentals may not drastically change that attitude, but I'll wager that mainstream America quickly hops on board the train, 1 dollar at a time, because the overall value proposition (price, ease of use and a closed system) is now more in tune with the demand curve that is exponentially growing beyond the early adopters. (Case in point, over 61% of Netflix's 15M subscribers "streamed" at least 15 minutes in Q2 this year, up from 37% in 2009.)

So, in my humble opinion, they made the correct tweak. The highly affordable rental price per show and the $99 hardware price are killer sweet-spots that will resonate loudly with the mass market, especially after their Marketing team trumpets the coolest Koolaid and the competition feels the squeeze and quickly becomes the latest roadkill (sure am glad I didn't buy my boxee or Roku yet...)

The Acoustic Research Infinite Radio & MP3tunes!

Streaming Internet Radio In the Car Is Growing...

6% of U.S. cell phone owners stream their music and internet radio channels/apps through their car system according to the latest Infinite Dial Study from Edison Research...

Is India the New China?

Factoid of the Day: India will be the most populous country by 2025 (surpassing China) so strategizing now for that market makes a lot of sense (SOURCE: US Census)

Google's Android leads U.S. smartphones

According to a recent NPD report, Smartphones running Google's Android software were the top seller among consumers in the United States in the second quarter.

• Android accounted for one-third of all smartphones purchased in the April-June period and Google said that 160,000 Android phones were activated each day during the second quarter, up from 65,000 in the first quarter.

• Research in Motion's BlackBerry sliding to second place for the first time since 2007.  BlackBerry lost nine percentage points of market share, falling to 28 percent.

• Surprisingly, Apple's iPhone was in third place with only a 22 percent share.

SOURCE: Engadget

1 In 5 Store Music on Smartphone

According to a recent survey conducted by industry analyst firm ABI Research, "20 percent of mobile phone users store music on their devices and 25 percent store photos on their phones."  I bet this number will decline as more and more people buy smartphones and slowly learn to stream/acquire/access their content from the cloud.

AR Infinite Radio Review

Here's a nice review of the Acoustic Research Infinite Radio ARIRC200 that I helped design and bring to market. It's nice to see the additional features we added being appreciated !!

AR Infinite Radio Internet Radio Review

Preliminary Findings: Consumer Trial of Mobile DTV Service

No surprises here among the initial findings:

• Viewers say they are excited about the potential of mobile DTV. On a scale of 1 to 10 (with 1 being "not at all excited" and 10 being "extremely excited"), initial survey participants rate mobile DTV as 7.1.
  
• Most viewing is happening "on the go."  Nearly two-thirds of viewing (63%) is being done "on the go," compared with 44% happening at work or at school, and one-third (33%) of viewers say they tune in from home.
  
• Viewers are tuning in multiple times a day. Just under half of viewers say they watch one or two times a day. Just under 30% of viewers say they watch three or more times a day.

Is Apple's iPad Hurting E Ink Sales?

Recent research for Sony in the US by Marketing and Research Resources found that 11 per cent of iPad owners bought the device primarily for reading.

The 3 "Duh" Factors for Optimized Email Deliverability

"These are the basic practices every single email marketer should be implementing NOW.  So, whether you've been in the email world for years or months or days, please take the time to make sure you're executing all 3 of these and they are functioning properly."

1. Authentication Records
2. Non-Spammy Headers
3. Make Your Opt-Out Easy To Find

http://www.blueskyfactory.com/fd/100513-3-duh-factors.php

What Are eMail Marketers Doing in Their Outgoing Mail...?

According to a recent survey of more than 1,900 email marketers, Blue Sky Factory found the following surprising statistics:

• Email marketers use View in Browser features the most of all, with almost 32% of outgoing campaigns using this to help readers view their messages.
• A surprisingly low 11% of email marketers surveyed use Share With Your Network social features in their messages, despite heavy usage by consumers of social media and social networks.
• Despite the near-ubiquity of mobile devices, a scant 2% of email marketers create custom mobile versions of their outgoing campaigns targeted towards mobile devices.

"...email marketing isn't keeping up with how subscribers want to use and consume content..."

Publishing's New Business Model

Throw the baby out with the bath water....(but keep the baby!)

"No more life-of-the-copyright contracts" - Richard Nash

http://tinyurl.com/2fwxgvg

 

Social Media Revolution 2 (Refresh)

Very cool....."The World of Socialnomics"