Kids & Teens Online:

Virtual Worlds Open New Universe

 

“For marketers trying to figure out how to reach kids and teens on social networking sites, there is a new game in town: virtual worlds.

eMarketer estimates that 24% of the 34.3 million child and teen Internet users in the US will use virtual worlds on at least a monthly basis in 2007.

By 2011, 53% of them will be going virtual.”