From Radio Business Report:
…Speaking at a conference in the Netherlands, Consumer Electronics Association honcho Gary Shapiro said, "Broadcasters no longer enjoy a monopoly on content delivery. Ears and eyes once devoted exclusively to broadcasters are now being drawn in by new forms of content and new methods of delivery." But those able to anticipate where consumers are headed will do just fine, he said. Shapiro was speaking at the IBC2007 Conference, said to be Europe's largest annual gathering of broadcasters. "The winners over the next 40 years will be those who have the clearest vision," said Shapiro. "They are able to identify potentially disruptive new channels, recognize consumer trends and yet, go out to meet the challenge." So broadcasters must have vision and must create "new services" for consumers, leveraging our universal presence in listeners' lives and extending radio beyond its traditional definition into a brand new one…
Shapiro's advice is the advice of all competitive strategists: To leverage our inherent advantage, not be limited to it.
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